DETAILS
Jordin Tootoo was starting to make his mark in the NHL and contacted us to help him with an online presence. He had an idea of where he wanted to go but no idea how to get there. With the client giving me the green light to do my thing, I first designed a logo that was a play on his last name, Tootoo. The number 22 also became his jersey number furthering this play on words. I followed the logo up with a visually rich website design that was an instant hit. The website was built on Drupal and featured stats displays, a fan corner, online store and resources for troubled teens.